Dec 2021

Dettol Bath to Hug

Elevating ‘Protection’ into an Emotional Territory for Dettol and protecting customers physical as well as mental health. 

With social distancing and various restrictions in play for more than a year, the pandemic has taken a toll on HongKongers’ mental health, depriving them of human connection with others. With people feeling a prolonged lack of human connection amidst over a year social distancing, we worked the “Bath to Hug” campaign with Dettol to help people reconnect – the healing power of a Hug.